An idea, regardless of its origins or motivation, is only the beginning of the story. It is the seed that if fostered leads to its realisation. Without actions, it has no value, with actions and no clear vision it will never be fully realised. 

The technology that surrounds us makes everything possible to realise in a way which is more precise, efficient and faster than ever before. But, without the person and the idea, there would be nothing. AI may eventually be able to think, algorithms find solutions but watchmaking at its core is about the people that both have the ideas and execute them. In a process which results in a product that nobody needs since the advent of quartz and mobile smart technology, but which is part of what makes us human. Which is why, for as long as we are here, watchmaking will be too. 

In philosophy, ideas are usually construed as mental representational images of some object. Ideas can also be abstract concepts that do not present as mental images. Many philosophers have considered ideas to be a fundamental ontological category of being. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature of human beings. In a popular sense, an idea arises in a reflexive, spontaneous manner, even without thinking or serious reflection, for example, when we talk about the idea of a person or a place. A new or original idea can often lead to innovation.  -Wikipedia-

1. Any conception existing in the mind as a result of mentalunderstanding, awareness, or activity

2. A thought, conception, or notion:

3. An impression:

4. An opinion, view, or belief:

5. A plan of action; an intention:

6. A groundless supposition; fantasy.

7. Philosophy. 

A. A concept developed by the mind. 

B. A conception of what is desirable or ought to be; ideal. 

C. (initial capital letter) Platonism. Also called form. an archetype or pattern of which the individual objects in any natural class are imperfect copies and from which they derive their being.  

D.  Kantianism. idea of pure reason.    -Dictionary.com-